Your Brand Expresses The Value You Provide

Let’s get into your Brand.

Are you struggling to define your Brand?

Remember, we always say if you struggle to define your brand, then your current and potential customers will too. This is the reason you need to be able to express your Brand in ways that your target audience can easily understand and readily identify.

Your brand expresses the value you provide.

Building a brand means knowing your story and finding creative ways of sharing that story.

Here is an exercise that you can use to get started on defining your Brand

Pick three words that you want to resonate with your brand. What do you stand for? What value do you provide? Then work everything around what you stand for. I have three words that resonate with my brand: attractive, creative and eye-catching. When our audience interacts with our brand, we want them to see attractiveness, creativity and a brand that stands out in the crowd i.e eye-cathing.

So think about the 3 words that you want to resonate with your brand. What do you want people to feel or experience when they connect with your Brand? This will make a huge impact when you’re creating other information around your brand.

Your Brand is a story unfolding across all customer touch points.

Jonah Sachs

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