Your Brand Is More Than Pretty Colours And A Fancy Logo

Your brand is the essence of your business. If you struggle to define your brand, then your current and potential customers will too.

Your brand is comprised of a number of elements:

• It’s your Tagline, your standards & your integrity.
• Logo & Typography.
• Content, Hashtag & Imagery.
• Props, Styling & Location
• Website & Social Media
• Most importantly, Your Brand is who YOU are.

What Is A brand?

Brand and branding are often referred to as two of the same when in fact that couldn’t be further from the truth. There are clear differences between brand and branding: one is an emotion and the other is a marketing tool.

Your Brand is what people say about you when you’re not in the room.

Jeff Bezos

What Is Branding?

Branding is the strategies and techniques used to communicate the purpose (brand) of your business. The process involves positioning your company or product in the market, devising brand strategy, creating your name, designing corporate identity or product identity (logo), writing brand messaging and setting brand standards. Basically, branding is the process that builds your brand.

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If you want to talk brand, branding, brand strategy and/or rebranding for your business, contact us today.

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