Is It Okay to Rebrand?

Choosing to rebrand your business is a big decision, however, if they are compelling reasons to do so, then you should!

Everyone knows logos are important because, in today’s increasingly image-driven world, customers will use your brand’s visual identity to make snap judgments about your business. But branding is about more than just the logo, effective branding permeates to all facets of your business, from the packaging to social media posts. Therefore it’s important to take a moment to assess what you are saying to your customer and decide if you need to make changes.

What Is A Rebrand?

First of all, let’s get to understand what is a rebrand before we get into when you should rebrand.

Rebranding is about changing the way your audience sees your business. Most times when we notice that a business has rebranded, we see a different look and feel to the brand, we notice the updated logo, colours or fonts. However, a rebrand is about more than just your visual brand because you need to have a solid brand foundation in place to build the visuals upon.

3 Reasons You May Decide To Rebrand

Choosing to rebrand is strategic, and there are a lot of reasons why you might consider rebranding. However, Before you decide whether to rebrand, ask yourself the below questions.

• Your Target Audience Changed Since You Created Your Brand – Maybe you’ve changed your target audience and therefore you need to update your branding to reflect that. For instance, if you’ve changed from targeting a younger audience to a more mature one, then you may need to update your look to reflect to appeal to these new demographics.
• Your Brand Tells An Outdated Story – Maybe your brand does not represent the new products or services you offer. Your logo just looks old, making your business look out of touch and outdated. Over time many businesses may tweak their business models, change or add new services or products to stay competitive and profitable and your Brand needs to evolve with these changes.
• Visual Identity Development – Maybe you just use an image, that you got from the internet or created in Canva, to represent your brand but you did not create the other elements needed for your brand identity. You need to consistently use the same logo, fonts, colour palette, photography and these elements are developed when you’ve set the foundation for your brand. Many small businesses start out with a DIY Brand identity which is often incomplete because it does not have the foundation elements embedded into it.

Your brand is an asset that should work for you. A rebrand is certainly not something you should take lightly. After all, the only thing more expensive than a rebrand is an unnecessary rebrand.

I would advise you to go back to your brand’s vision first. Has your vision or big dream of how you would like things to be for your business changed? What would success will look like now? What do you aspire your business to be? Have a clear direction of where you want to take your business and how you can make it stand out.

And then take it from there to look at your ideal customer profile, your positioning, the products and services you offer and your overall visual identity. Check to see what needs updating as you work on building your unique brand.

“Design is the silent ambassador of your Brand.”

Paul Rand

Are you ready for a rebrand?

If you’ve recognized that it is time for a rebrand, then it’s time to take action.

So if you’re ready to learn more about levelling up your Brand and how Posh can help guide you through the process, contact us today.

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